#ValorExcel

Dec 136 min read

Standing Out: How to Define Your Unique Brand Identity

The underlying purpose that first guided you to craft your business venture should flavor everything that you communicate. If you've...

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Mark Appenzellar

Nov 276 min read

A Small Business Year-End Review

Rather than simply allowing a year to draw to a close, use it as an opportunity to evaluate where your small business has come from and...

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The Art of Professional Adaptation: Reinventing Your Small Business

Mark Appenzellar

Oct 306 min read

The Art of Professional Adaptation: Reinventing Your Small Business

If your business has been losing steam and you find yourself faced with the prospect that it may end up needing to close altogether, give...

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DIY Marketing: Bringing Customers to Your Business on a Budget

Mark Appenzellar

Sep 37 min read

DIY Marketing: Bringing Customers to Your Business on a Budget

With patience, intentionality, and a well-crafted perspective, you can find your own avenues for sharing the essence of who you are and...

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Unlocking Entrepreneurial Success: The Power of Authentic Action

Danielle Popp

Aug 263 min read

Unlocking Entrepreneurial Success: The Power of Authentic Action

Becoming an entrepreneur involves more than just launching a company; it also involves realizing your full potential and entering the...

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The Small Business Owner's Survival Guide

Mark Appenzellar

Aug 206 min read

The Small Business Owner's Survival Guide

The written exploits of others can certainly be inspirational, and there may be nuggets of wisdom contained within, but every...

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Team Building Strategies: Attracting Talent on a Modest Budget

Mark Appenzellar

Aug 146 min read

Team Building Strategies: Attracting Talent on a Modest Budget

You must do everything possible to ensure that the vision you embrace becomes infectious to those you interact with. Entrepreneurs who...

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Danielle Popp

Aug 75 min read

Unveiling Your Professional Value

Your value as a business owner goes beyond what you can currently provide. "Your work is going to fill a large part of your life, and the...

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Business Equilibrium: Finding a Healthy Work Life Balance

Mark Appenzellar

Jul 226 min read

Business Equilibrium: Finding a Healthy Work Life Balance

Without moderation, the fatigue of trying to juggle everything that comes your way will eventually take its toll on personal...

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Transforming Your Small Business through Visual Content Marketing

Mark Appenzellar

Jun 266 min read

Transforming Your Small Business through Visual Content Marketing

The digital era has completely revolutionized the approach that businesses take when it comes to the use of visual content marketing in...

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Platforms for Success: Social Media Strategy for Your Small Business

Mark Appenzellar

Jun 187 min read

Platforms for Success: Social Media Strategy for Your Small Business

Social media is the single most-accessed element of technology today, but are you leveraging it to your small business's advantage Data...

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Talking Shop: Why Effective Business Communication Matters

Mark Appenzellar

May 296 min read

Talking Shop: Why Effective Business Communication Matters

Communication is a crucial ingredient to the success of any enterprise. Yet, many businesses do an incredibly poor job.

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Undercover Insights: What Your Customer Experiences

Mark Appenzellar

May 156 min read

Undercover Insights: What Your Customer Experiences

No matter how much you believe in what your company is all about, the only opinions that truly matter are those who will be opening their...

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The Customer Retention Dilemma: Beyond the First Sale to Sustain Your Business by Keeping the Customer Satisfied

Mark Appenzellar

Jan 167 min read

The Customer Retention Dilemma: Beyond the First Sale to Sustain Your Business by Keeping the Customer Satisfied

In business, acquiring customers is just the beginning; the real magic happens in retention. Loaded question: What's the only thing...

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Setting Your Sights on Success: The Art of Goal Setting and Vision Casting for Personal Growth

Lori Wriston

Oct 30, 20233 min read

Setting Your Sights on Success: The Art of Goal Setting and Vision Casting for Personal Growth

Goal setting and vision casting can unlock the full spectrum of your potential, turning dreams into reality and aspirations into...

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